This example nests two Visit containers within the top-level Visitor container and sequences the segment using the THEN operator.
The following are examples of how this type of segment can be used: Identify those visitors who fell out of a campaign but then returned to the sequence of page views in another session.Įxample: Visitor viewed page A in one visit, then viewed page B in another visit. You nest two page rules within a top-level Visitor container and sequence the page hits using the THEN operator. Car retailer identifies a relationship between those who land on the customer loyalty page and then go to the video page at any time during the visit or another visit.This prompts a campaign to push basketball content to football viewers during the football season. Visitors to a sports’ site view the football landing page and then view the basketball landing page in sequential order but not necessarily on the same visit.The following are examples of how the segment can be used. The hit-level data will filter this sequence irrespective of previous, past, or interim visit sessions or the time or number of page views occurring between.Įxample: Visitor viewed page A, then viewed page B in the same or another visit. Identify visitors who viewed a page and then viewed another page. Note: If the dimension restriction is taken out, “A then B” and “A then C then B” would both match. See the example below, where the constraint is set to “Within 1 page”:Ī then C then B (because B was not within 1 page of A) Setting a ‘Within Dimension’ clause between rules allows a segment to restrict data to sequences where that clause is satisfied. This constrains the segment to within one instance of a dimension. In a “within” clause, in between THEN statements, you can add, for example, “within 1 search keyword instance”, “within 1 eVar 47 instance”. Let’s also frame this concept with the Hit Depth dimension. The three filters would identify hits as follows:Įxample 2: B then D appears multiple times Example If a sequence appears multiple times in a path, “Only After” includes last hit of the first occurrence of the sequence and all subsequent hits (see example 2).įor example, consider a sequence of B -> D. Only After Sequence: Includes all hits after a sequence + the last hit of the sequence itself (see example 1, 3).
If a sequence appears multiple times in a path, “Only Before Sequence” includes the first hit of the last occurrence of the sequence and all prior hits (see example 2). Only Before Sequence: Includes all hits before a sequence + the first hit of the sequence itself (see example 1, 3).
The options Only Before Sequence and Only After Sequence filter the segment to a subset of data before or after the specified sequence. Only Before Sequence and Only After Sequence This is an example of a basic sequence segment looking for one hit (Page A) followed by another (Page B) as visited by the same visitor. When creating a segment where “Include Everyone” is set, the segment identifies paths that match the given pattern as a whole. Your browser does not support the iframe element.
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